The neuroeconomics of simple choice

Neuroeconomics seeks to characterize the computational and neurobiological basis of different types of decisions. This talk will discuss a series of studies designed to understand how the brain makes simple choices, such as whether to choose and apple or an orange, as well as the quality of the resulting decision. This includes understanding how the brain assigns value to stimuli at the time of choice, how values are compared to make a choice, how they induce the motor movements necessary to implement the choices, and how these basic processes extend to more complex choice situations.